Over 9 minutes late? Your ride is free - Free cancellation up to 12 hours before with Intime Flex

Pitti Uomo · Florence

Private driver for Pitti Uomo in Florence

If we arrive more than 9 minutes late, the ride is free.

Book an hourly driver

Twice a year, in January and June, Pitti Uomo brings buyers, brands and journalists from all over the world to Florence. For four days the hotels in the centre are full, many people stay outside the city, and around the Fortezza da Basso there is no free car to be found.

With InTime Limo you book ahead: the driver waits for you at the airport with your name, takes you to your hotel or straight to the fair, and with the hourly service stays at your disposal between a stand, a meeting in the centre and dinner. The price is per car and fixed when you book.

Hourly service
from 4 hours
Waiting included
60 minutes at the airport, 15 in town
Guarantee
On time or it's free

How it works during the fair

  1. From the airport to the Fortezza

    You land in Florence, Pisa or Bologna: the driver is in the arrivals hall with your name, tracks your flight and takes you to your hotel or straight to the entrance of the fair, with your luggage in the car.

  2. If you are staying outside Florence

    During Pitti, many people find a room in Prato, in Montecatini, in the hills or in the countryside. The driver picks you up in the morning and brings you back in the evening, at the time you choose.

  3. One car for the whole day

    With the “Hourly driver” service, from 4 hours up, the car waits for you outside the Fortezza and takes you to meetings in the centre, to evening events and to dinner.

  4. Events in the city

    Shows, presentations and parties also take place away from the fair: palazzi in the centre, the Leopolda, villas in the hills. Enter the address on the invitation and the time.

  5. You know the price beforehand

    You see the price per car in the form before paying, and it does not change with the traffic, which on those days is heavy along the boulevards around the centre.

  6. Book early

    During Pitti, chauffeur-driven cars in Florence are in high demand. The earlier you book, the more choice you have: the price stays the one fixed when you book.

The driver loads two clients' suitcases into the van

When it takes place

Pitti Uomo is held twice a year at the Fortezza da Basso: in January, with the collections for the following winter, and in June, with those for the summer. The dates change every year: for the exact ones, check the official calendar of the fair.

Other fashion and food fairs are also held at the Fortezza during the year: the service is the same.

Florence and the Ponte Vecchio at dusk

Where we take you

  • Fortezza da Basso

    The fair is a short walk from Santa Maria Novella station and has several entrances. Write in the notes which one you are using: the driver drops you at the nearest point where the car can stop.

  • The historic centre

    It is a limited traffic zone. With the name of your hotel or the address of the event, the driver knows beforehand how far the car can go.

  • The station

    If you arrive by train at Santa Maria Novella, enter your train number and arrival time: the driver waits for you at the agreed time.

  • Hotels and villas outside the city

    Fiesole, Chianti, Prato, Montecatini: enter the name of the property as well as the address.

A square in the centre of Florence

From the airports

From Florence airport to the centre from €130 per car. Many flights for Pitti land in Pisa or Bologna: from Pisa airport to Florence from €235, from Bologna airport from €290. At each one you have 60 minutes of waiting included.

For brands, agencies and press offices

If you organise travel for buyers, journalists or your team, you book the cars for everyone in one place, day by day, and enter the name of each traveller: the driver waits for them.

An invoice with VAT is available on request. If you book often for colleagues and guests, there is the portal for companies.

The basilica of Santa Maria Novella in Florence

Our vehicles

Standard van, luxury van and sedan — the right vehicle for every service.

Standard van

Standard van

from €150 per car

Our vans are perfect for small groups and families. Spacious and comfortable, they are ideal for transfers and private tours with complete safety.

Capacity
Up to 7 passengers
Luggage
4–5 large suitcases
Luxury van

Luxury van

from €180 per car

For larger groups, the premium van is the ideal solution. Offering greater capacity, it is perfect for events, group transfers, and private tours throughout Italy without compromising on comfort.

Capacity
Up to 7 passengers
Luggage
4–5 large suitcases
Sedan

Sedan

from €130 per car

The InTime Limo sedan is perfect for private transfers or business trips. With its elegant design and guaranteed comfort, it is the ideal choice for quick and discreet journeys.

Capacity
Up to 3 passengers
Luggage
2 medium-sized suitcases

What our clients say

Rated Excellent on Trustpilot: 4.9 out of 5 from 105 reviews (November 2026) Read the reviews on Trustpilot

★★★★★

Vorrei ringraziare di cuore InTime Limo per lo splendido servizio di transfer! Gli autisti sono stati veramente gentili, e questo servizio mi è stato di una vera comodità durante il mio viaggio in Italia. Grazie ancora.
Eleonora P. · Firenze Airport → Lucca
Review on InTime Limo

★★★★★

The driver was exactly where he said he would be at the time specified. We had an uneventful, pleasant ride to our hotel. I'd recommend InTime to someone looking for reliable transportation.
Jason C. · Firenze Airport → Firenze
Review on InTime Limo

★★★★★

Great service, amazing communication from start to finish… highly recommended
Luke C. · Firenze Airport → Firenze
Review on InTime Limo

★★★★★

My driver was very prompt and pleasant. His car was very clean.
Winnie K. · Firenze Airport → Castellina in Chianti
Review on InTime Limo

★★★★★

Great communication from our driver via text as he was approaching for our pickup, which by the way was right on time. Our vehicle was clean and our driver courteous. Enjoyable ride and would not hesitate to use InTime again. Thanks for a great experience.
Robert L. · Firenze → Arezzo
Review on InTime Limo

★★★★★

Driver was on time. Ride was so smooth. Looking forward to our next transfer.
Peter N. · Firenze → Montaione
Review on InTime Limo

Questions about Pitti

Can you pick me up at the airport and take me straight to the fair?

Yes: enter the Fortezza da Basso as your destination, and your flight number. The driver waits for you in the arrivals hall and adjusts to the real landing time.

I'm staying outside Florence: can you take me to the fair every morning?

Yes: book the trip there and back for each day, at the times you want. If you have other appointments during the day, the hourly service is the better choice.

Can I have the car at my disposal for the whole day?

Yes, with the “Hourly driver” service: from 4 hours up, with 30 kilometres included for each hour. The driver waits for you outside the fair and at every appointment.

How far ahead should I book?

As early as possible: on those days chauffeur-driven cars in Florence are in high demand. The form shows you the cars available for the date and time you choose.

Can you take me back to my hotel after a dinner or an evening event?

Yes: the service can be booked at any time. Book the return together with the outward trip, or keep the car by the hour until the end of the evening.

We are a team: how do we organise it?

Up to seven people, one van is enough. If there are more of you, book two cars for the same time and the same address: the price you see is for each car.

Can I book for a guest or a client?

Yes: when you book, enter the name of the person travelling. The driver waits for them; confirmation and receipt come to you.

Can I get an invoice?

Yes: an invoice with VAT is available on request.

Ready to lock in your ride?

Airport, city-to-city or hourly — get a live quote and confirm when it suits you.

English-speaking chauffeurs VAT invoice on request 24/7 operations desk